How a European Retailer Cut 38 Tons of Single-Use Plastic with Custom Cotton Totes

From April 2025 to April 2026, a leading EU supermarket chain rolled out an "eco shopping bag" project across 480 stores: replacing in-store LDPE plastic bags with 14oz natural cotton totes priced at €0.99 each and reusable 100+ times.

12-month results: ①Store plastic bag use dropped 87%; ②Equivalent to 38 tons of single-use plastic diverted from landfill; ③Store basket size up 4.2% (bagged items more likely to be purchased in multiples); ④Brand Net Promoter Score up 11 points, with "sustainable shopping experience" becoming a Top 3 customer review keyword.

Yage supported the project with 14oz cotton canvas, Pantone-true printing, low MOQ per store (200 units initial) and flexible multi-store distribution — a critical factor in the 45-day on-time launch.